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zarin taslima
Jun 30, 2022
In General Discussions
Have you ever noticed a Google search result that looks better than the rest? You know, the ones that include a star rating and a bit more information about a product or service. Example of a rich extract from Mario Peshev This additional information, media, and star ratings is called a rich snippet . The code that tells the search engine to include these elements is called schema markup . Using rich snippets is remarkably easy, but you have to do the actual work by notifying Google of the necessary information. In this article, we'll summarize the role of schema markup in SEO and how to add rich snippets to your website. Why are rich snippets important? To allow rich snippets, search engines rely on structured data, code that you can use to communicate with search engines. Search engines use it to get better context for your web page. This, in turn, helps users get better information about the type of content contained in the link they want to open. Under normal conditions, when your page is displayed on a SERP, Google presents the page title, URL, and designated meta description. DevriX Standard Google Search Result Through rich snippets, Google can display additional information including product/service review, business company banner design description, location, price, and more. DevriX Rich Snippets Including structured data increases your chances of getting richer search results and a better position in the SERPs. Here are the main benefits of using enriched extracts: Better visibility : your brand will be more visible in search results. Better CTR : Users prefer to click on a rich snippet over a regular search result. More conversions : users click on an attractive search result, which will bring you more plays, downloads, sales, etc. Schema Annotation Types You can use rich snippets (schema markup) in the following content types: Opinion : Individual and global opinion , with different properties for each. People : Google presents richer information for specific (well-known) people. Supported properties include name, title, role, and contact information. Products : One of the best uses for rich snippets is for products and special offers from online stores. Supported properties include name, image, brand, identifiers, price, currencies, condition, and quantity. Companies and organizations : Properties such as company name, address, phone number, geolocation and logo. Recipes : Rich snippets also allow cooking websites to include information such as food type, reviews, cooking time, serving size, calories, and more. Events : Rich snippets are great for upcoming and future events. Supported properties include start and end date, duration, geolocation, and tickets. Music : Google uses structured markup data to feature songs and music albums. The data includes links to sample songs and direct links to purchase singles and full albums.
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zarin taslima
Jun 30, 2022
In General Discussions
Are you struggling to generate quality premium leads? It's not as easy as it looks, is it? No matter what industry you're in, you need to keep the lead pipeline full. If you don't generate good leads, you won't sell your product. It's that simple. Moreover, the competition is fiercer than ever. Consumers are bombarded with countless marketing messages. To stand out, you need to be much more innovative when it comes to lead generation. To generate high-level leads that you can nurture, you need the right strategies. In this article, we'll walk you through how to generate high-end interest and instantly boost your lead generation efforts. What is top-of-the-funnel marketing? At the top of funnel marketing is every activity focused on building brand awareness. It helps you interact with most of your known and unknown target audiences. For this reason, you will need a brand awareness marketing strategy that will aid your lead generation efforts. ToFu Conversion Funnel Image Source: Moz The goal of premium marketing is to reach as many relevant people as possible. Popular forms of this include blog company banner design posts, visual content, and personalization. This is anything that increases brand awareness and shows people that you are the solution to their problems. Before you get started with high-end marketing, you need to understand how the conversion funnel aligns with the customer journey. You need to ensure that your future customers will receive relevant content at every stage of their customer journey. Know your audience The key to making your high-end marketing efforts work is knowing your audience. Personalization of your marketing is essential. Prospects won't appreciate content that doesn't help them solve their problems. Audience analysis is the central element of any lead generation strategy. It will keep you well informed about who your target customers are and the approach you need to personalize your content. Related Article: How to Build Strong Customer Relationships [Expert Roundup] For effective high-end marketing, you need to reach only the target audience with the right content at the right time. If you waste your efforts on bad audiences, your conversion rate will not increase. Quality leads are good, but good ones are even better. Where to collect the data from? You need all the forward-looking data you can generate from high-end leads. But, where are you going to get this data from? In-market audiences : Here, users actively research and compare your business to competitors. Of course, these are prospects who might be interested in your products/services. With this data, you can decide how to position your business to attract more attention and show people exactly what they're looking for.
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