Forum Posts

Robiul Islam
Jun 25, 2022
In General Discussions
Nofollow was introduced in 2005 and was born as a reaction to blog comment spam. Believe it or not, SEO professionals were trying to manipulate Google's PageRank on their Banner Design sites just like they were trying to manipulate... well, everything. Nofollow basically tells Google (or any other search engine that supports this attribute) not to vouch for the target link. Whereas it was previously used in the page-level Meta tag ( <meta name=”robots” content=”nofollow” /> ), it is now Banner Design much more common to see it used per link. What does Nofollow mean? Nofollow is a rel<rel=”nofollow”> attribute. A rel attribute specifies the relationship between the page the link is on and the page the link points to. \ Here is an example of a basic no-follow link: I use. Google's webmaster Banner Design guidelines currently state that: "Links marked with these rel attributes will generally Banner Design not be followed." Advertising Continue reading below However, these targets can be found by other means (such as a link being followed elsewhere), so failing to follow a link does not guarantee that Google will not find that page. Just four years later, in 2009, Matt Cutts, formerly of Google, announced that trying to sculpt PageRank using nofollow would no longer work like it used to. Previously, PageRank was split between the number of outbound followed links. This change meant that it would Banner Design be split between the total number of links, whether they were unfollowed or not. To further explain, here's a quote from Cutts' blog: “ So what happens when you have a page with “ten PageRank” points and ten outbound links, and five of those links are unfollowed? Originally, the five non-nofollow links would have sunk two PageRank points each (essentially, unfollow links didn't count in the denominator when dividing PageRank by the outer degree of the page Over a year ago, Google changed Banner Design the way PageRank flows so that the five non-nofollow links each sink one PageRank point.” Advertising Continue reading below Nofollow becomes a hint Fast forward to March 2020 and Google announced that it now considers the nofollow attribute to be a hint rather than a directive. Many SEO Banner Design professionals had suspected this was the case, but this was confirmation. (Interestingly, Bing announced that they always treated nofollow as a hint.)
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Robiul Islam

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