There has arguably never been a better time to expand into China with a more established infrastructure and quality incubators and agencies available to bridge the gap between east and west. Do you have any great examples to share or tips to add? I’d love to hear what you think in the comments below.Digital marketing isn’t going anywhere. However, new technologies bring about constant shifts, making it hard to keep up without the right strategy. Recently, I hosted a webinar with Marketo on how to create a smarter digital marketing strategy that allows you to optimize your campaigns, even with a tight budget or resource constraints. In this blog, I’ll answer the top seven questions that I received from our attendees: 1.
What does it mean to be scrappy? Scrappy means a lot of things to different people, but to me, scrappy comes down to doing more with less. It’s an alternative to checklist marketing, which consists of just checking things off a list instead of doing what makes the most sense. Scrappy marketing means: Putting brains before budget Italy Phone Number List Being both efficient and effective Seeing ideas everywhere When I was talking to the team at Schwinn Bicycles about the scrappy concept, marketing manager Samantha Hersil said, “You know what, we could all use a few people and a few dollars more.” That’s the bottom line. No one has unlimited resources these days.
As marketing continues to change, we have to come up with smarter systems for getting the work done. 2. How do the scrappy strategies apply to B2B marketers with longer sales cycle? For all marketers, strategy is a critical first step. But the longer the sales cycle, the more you have to do with less to continue to keep your buyers engaged over time. Marketers with longer sales cycle, which include B2B marketers and consumer marketers selling considered purchase products, need to focus their scrappy strategy on what they’re trying to do, who they’re trying to reach, and when they’re trying to reach them. Strategy first.